Interesting morning read on how Branding looks at Culture, while reading couldn't help but conjure the overarching umbrella the word Culture represents today!
Do we have the same emotional resonance for the word CULTURE from Religions to Nations to Sports to Entertainment to Brands.
is it possible to replace the word CULTURE with something more resonant for each of these divergent aspects of human life and experience or alternatively we can use CULTURE as the Golden Thread that weaves the entire human experience into a personal tapestry!!
Either ways and in many more ways the Idea of CULTURE is in a permanent transition as it moves with time and it's of keen interest to many how we embibe, transfer and trade our experiences, how CULTUREs are born and how they are transmitted ...