Every Stitch has a story, every Stitch is a moment in Time! Embroidery from Kutch, Gujarat, India

Direct Create
2 min readAug 14, 2020

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Traditionally stitched by village women in Gujarat’s Kachch region for themselves, their families, festive occasions, to honour deities or to generate wealth, the beautifully patterned Kachchi Embroidery on tie-dyed black wool epitomises the celebration of life. There are distinct variations in Rabari embroidery across the different Rabari sub-groups — the Kachchi, Dhebaria, and Vagharia — each of which traces their ancestry to the mythical Sambal, created by Lord Shiva to look after camels.

Historically, the patronage received by the Mochi, the community of shoemakers, to undertake Ari work on the royal textiles, and decorative objects of the courts of Kachchh, and Kathiawad brought Kachchi Embroidery into existence.

Embroidery is an important part of a Rabari woman’s life. This is because the context remains much the same; stitched embellishment serves as a tangible marker of dowry, rites of passage, group identity, marital status, utility, and also as a testament to the skill of the maker. The embroidered elements of the dramatic daily attire of Rabari women like Abha clearly state the symbiotic relationship between different communities’ contribution into bringing a work of art to life.

Direct Create is dedicated to connecting India’s artisanal traditions with the global marketplace to create a new design paradigm — one that drives innovation, spurs creativity and empowers communities.

If you are excited to connect with the crafts community, Direct Create has made it very simple to get your craft at a click of a button and to engage and create with the skilled Craftsmen from across India. The DC platform has an active database of craftsmen and designers from across India and Europe and more are getting added every day. The platform provides an enriching experience to businesses and individuals to work with craftsmen, you can by simply clicking on the “Collaborate Now” button next to the craft on https://www.directcreate.com/craft.

To get your own crafted masterpiece, visit https://www.directcreate.com/ or drop a line at contact@directcreate.com.

Originally published at https://www.directcreate.com.

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Direct Create
Direct Create

Written by Direct Create

A Sustainable Creative company led by Art and Design

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