At Direct Create, we take great pride in championing a cultural approach to our work, and it is reflected in our extensive involvement in highly sensitive and demanding projects. From contributing to the design and execution of the new Parliament building of India to showcasing the best of Indian arts and crafts for the Reliance Foundation, we have been at the forefront of preserving and promoting our rich cultural heritage. These projects have allowed us to collaborate closely with artisans, craftsmen, and experts who are deeply rooted in their traditional practices.
Through our unique approach, we strive to nourish and strengthen the traditional knowledge systems that form the backbone of our national landscape. We understand the importance of preserving these time-honored techniques and ensuring their continued relevance in the 21st century. By incorporating traditional craftsmanship into contemporary design and embracing innovative technologies, we bring a renewed appreciation for our cultural heritage and contribute to its sustainable future.