DESIGNER X MAKER COLLABORATIONS

Imagine a cluster of textile weavers in or stone carvers in . These artisans come highly skilled in their craft and can produce a perfect product with their hands. There are hundreds of similar artisans all over India. However, the buyer response is not uniform — many times, the response is not even excitable. Have you ever wondered why?

We strongly believe that the traditional craft is missing a crucial element — modern sensibilities of design.

In ancient days, the wheels of style turned slowly, and ideas took years to travel. Artisans were able to keep pace with this…


Phad paintings are horizontal large-scale paintings created on cloth, showcasing the heroic lives of the local demigods. Since they portray different incidents and events, these paintings are traditionally opened, or unrolled only after sundown, in synchrony with an all-night performance. This could be one rationale for why these paintings are called Phad, which means ‘folds’ in Rajasthani vernacular.

“The Phad is highlighted on a broad canvas that is about 30 ft long and 5 ft. wide, and is geared up by members of the Joshi tribe. The colour palette is made up of bright orange, red, yellow, black, blue, and…


Patan Patola, one of the most celebrated textile traditions from Gujarat, is traditionally distinguished by the weaving of individually dyed warp and weft strands to generate surface patterns as per the design. The word Patola is a derivative of the Sanskrit term pattal, meaning a ‘spindle-shaped gourd’. The shades typically used in the style are vibrant, fast and pleasingly harmonized. Patan Patola has been awarded GI status.

Tracing the history of this garment, these Patan-styled fabrics with geometric motifs, tigers and elephants in their patterns were created as luxury items that were exported to Southeast Asia, and was much in…


One of the most ancient forms of artworks found in Odisha, Patachitra fine art is captivating, to say the least. The craft depicts Hindu mythological tales in all its glory. This type of artwork has a rustic appeal and is steeped in Indian principles, customs, and rites, which are a part and parcel of the Hindu faith, and religious convictions.

The art involves a distinctive combination of classical, and folk elements but leans towards a folk style in the larger sense. The artwork has Mughal influences as well. “Features of each character and deity are clear, with defined dark lines…


Kani means wooden bobbins or small sticks in Kashmiri. Shawls are woven into intricate patterns, with the weft thrown across before coloured threads are woven in on a meticulous, coded pattern drawn by a master craftsman.

It is woven with pure pashmina yarn in a natural, almond-coloured base or in cream with multi-coloured floral patterns, creating a striking offset. Coloured Kanis are woven too, in hues such as red, blue, green and ochre.


Papier-mache; French for “chewed paper”, is a composite material consisting of paper pieces or pulp, sometimes reinforced with textiles, bound with an adhesive, such as glue, starch, or wallpaper paste.

As a craft form, it is found in many places in India with the two distinct areas being Kashmir and Orissa. Papier-mache in Kashmir is known as kar-e-kalamkari or pen case work, a delicate decorative craft. It comes about in 2 stages — The first is the sakhtsazi, or the actual production of the item. The second is naqashi, when the item is painted with any number of motifs.


Like everything else about this diverse country, each region has a floor covering suited to its needs. The particular combination of employing a weaving technique, weft material, pattern stylisation, choice of motifs and colors used in different areas creates several interesting kinds of dhurries (light woven rugs).

Panja dhurries are one-of-a-kind rugs that are famous for their high quality, sturdiness and long-lasting nature. These dhurries are handwoven and the design is perfected with the use of the Panja, a metallic claw-like tool used to beat and set the threads in the warp. Mostly made from cotton and wool, jute is…


Metalworks is an art form that is hundreds of years old and which is still well known in Himachal Pradesh by the name Mohra. Mohra metal work depicts deities like Lord Shiva who are normally found in Kullu and Chamba. The metal art form typically refers to the novel pieces of jewellery arranged by the master metalwork craftsmen. Many of the doors of temples in this region are crafted with the metal. Buddhists are especially fond of this art and use it in their monasteries.

The materials used to manufacture Mohra metals may change from area to area or from…


Rajasthani miniatures evolved in Marwar-Mewar region as textual illustrations to the Jain text Kalpa-Sutras around the early 15th century. There reflects in these paintings a continuity of the great traditions of Ajanta murals and Jain art of Gujrat.

The bulk of miniature paintings that depicts the initial art style of Rajasthan in its most undiluted form, is reported from Mewar. Bold lines, emotionally charged faces, sharp features, robust figures and basic bright colours are its distinctive features.


Jawaja leather is a flourishing craft with its unique identity and style. The beauty of Jawaja leatherwork is the evenly stitched leather strips instead of threads. Two layers of leather are first stuck together and then stitched by punching holes with awls, or large needle-like tools; leather strips are made to pass through the layers, binding them together. The leather stitches have a characteristic diamond shape that adds to the understated elegance of these leather products.

Traditionally, the Raigar community, the leather workers of this region in Rajasthan, used to make and repair jutti or footwear, harnesses and charas or…

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